Subway sponsor All Ireland Schools Championships & Ireland U18s
June 25, 2015
SUBWAY® Stores franchisees all over Ireland will be encouraged to get behind their local school hockey teams this coming season as the brand becomes the title sponsor of the SUBWAY® All Ireland School Boys and School Girls Championships. In addition, SUBWAY® Stores are also new secondary kit sponsors of the U18 Irish International Boys and Girls teams as a partner of Hockey Ireland.
The sponsorship comes on the back of a recent announcement which will see the brand sponsor schools basketball throughout Ireland and continues SUBWAY® Stores commitment to supporting school sports in Ireland. The brand, which now has 237 stores around the country, will put full activation support in place including kit for schools, training sessions with International players and the opportunity to enjoy nutritional advice from qualified professionals.
Speaking about the announcement, CEO of Hockey Ireland, Mike Heskin said, “Hockey Ireland is delighted to have SUBWAY® as the title sponsor of the All Ireland school boys and girls tournament. We are also pleased to announce SUBWAY® as a secondary kit sponsor of the Under 18 girls and Under 18 boys squads. Partnering with an international brand such as SUBWAY® allows us to invest in the future hockey heroes of Ireland. “
Neil Black, SUBWAY® Ireland Development Agent said, “We’re delighted to become a supporter of Hockey Ireland. Hockey introduces the values and skills of team sport to young people as they go through school. The All Ireland Schools Championships are hotly contested and supported each year and we’re really looking forward to getting involved. Our support of the International U18 team is a natural follow through as these talented young athletes represent Ireland on a worldwide stage.
Hockey has some 16,429 secondary school players and 187 schools around the country play hockey. The SUBWAY® brand also works with sports stars throughout the world including Tommy Bowe, Pelé, swimmer Michael Phelps, and boxer Anthony Ogogo to encourage people to lead a healthier, more active lifestyle.
The SUBWAY® brand is leading the way when it comes to giving Irish consumers delicious, Low Fat options on the go. At the core of the SUBWAY® brand offering is the Low Fat Range of Subs, flatbreads and salads, which contain less than 3g of fat per 100g. All 6-inch Subs and flatbreads contain one of the recommended five portions of fruit and vegetables a day when customers choose the standard salad items. The range of breads used to make the SUBWAY® brand Subs also has added vitamin D and calcium. The 9-Grain Wheat Bread is also high in fibre, containing at least 6g of fibre per 100g.
