Getting Started with Marketing Your Hockey Club
August 07, 2025
Getting Started with Marketing Your Hockey Club
As the new hockey season edges closer, now is a great time for clubs to focus on how they promote themselves both on and offline. Whether you’re looking to attract new players, raise awareness of your club, or simply share the great work being done within your community, marketing can help you reach a wider audience and grow your club’s profile.
From social media and websites to well-written content and simple visuals, even small steps can make a big difference. Below are a few tips to help your club get started with marketing and begin building a stronger online presence.
Why Should Field Hockey Clubs Focus on Marketing?
Marketing isn’t the main goal of your club—but it’s a powerful tool to help share your message, grow your reach, and connect with your community.
Effective marketing can:
• Increase membership, especially among younger players
• Raise awareness of key fixtures and events
• Position your club as a welcoming and active part of your region
5 Tips for Getting Started with Marketing Your Club
1. Know Your Audience
Your club will have different audiences—parents, players, volunteers, and the wider community. Tailor your content depending on who you're speaking to. For example, if you're aiming to attract junior players, focus on a fun, safe environment, and include practical details like costs, dates, and how to get started. Knowing who you're speaking to makes your message clearer and more effective.
2. Keep Your Branding Consistent
Branding is your club’s visual and written identity. If your colours are blue and white, use those across social media graphics, posters, and newsletters. Always include your club logo to build recognition. Keep your tone of voice friendly and professional—this helps build trust and makes your content feel more polished.
3. Build Awareness Around Key Events
Shine a spotlight on your club’s big events—whether it’s a final, open day, or fundraiser. Use graphics, short videos, or training photos to promote these in the lead-up. You don’t need to post every day—two or three well-timed updates per week can generate great interest.
4. Share Live Photos and Videos
Live or real-time content is a powerful way to bring people into your club’s world. Match-day photos, behind-the-scenes videos, or short interviews can capture the energy and passion of your club. This kind of content is great for keeping current members engaged and drawing in new interest.
5. Engage with the Online Community
Be active on social media. Like and share relevant posts, tag other clubs, celebrate milestones, and share useful updates like fixtures or coaching tips. It shows that your club is part of the wider hockey community and helps create stronger connections across the sport.
Final Thoughts
We hope these tips gives your club a helpful starting point when it comes to marketing. As hockey continues to grow in popularity across Ireland, now is the perfect time to raise your club’s profile, build community support, and welcome new members.
Keep an eye out—throughout the season we’ll be sharing more tips, resources, and ideas to help your club with marketing.
